The Korean Business Research Institute announces their ‘K-Pop girl groups brand reputation rankings‘ for the month of May.
The said brand reputation ranking represents the value of the group’s name through media attention, consumer interests, interactions and reactions.
Being on the top’s spot for this month, OH MY GIRL increases their ranking by 99.68% with an index score of 4,769,650. Their successful comeback with ‘NONSTOP’ placed them to the top including their 85.59% positive interactions with the group’s brand online.
Second to the list is Apink after their successful comeback with ‘Dumhdurum’. Their brand ranking increased by 25.07% with an index score of 4,723,723.
BLACKPINK is still part of the top 5, coming at number 3 with the decrease of 6.14% with the index score of 4,472,516. This was after YG Entertainment announces their upcoming comeback this June.
1. OH MY GIRL (+11)
2. Apink (+4)
3. BLACKPINK (-1)
4. Red Velvet (-3)
5. TWICE (-1)
6. (G)I-DLE (-3)
7. IZ*ONE (+2)
8. ITZY (-3)
9. MAMAMOO (+1)
10. APRIL (+3)
11. Girls’ Generation (-4)
12. LOONA (-4)
13. Lovelyz (+6)
14. GFRIEND (-3)
15. WJSN (-2)
16. Cignature (+2)
17. ANS (+9)
18. Girls’ Alert (NEW)
19. AOA (-2)
20. Dreamcatcher (-5)
The data gathered from April 10 to May 10 will be the basis for this month of May. –HallyuLife.com
